In partnership with DXB LIVE, The Specialty Coffee Association successfully held Europe’s premier coffee trade show for the the third year in the Middle East. In January 2023,  World of Coffee Dubai gathered exhibitors and visitors from the Middle East and beyond at Dubai World Trade Centre. Show features included the ever-popular Roaster Village, Lectures, Cupping Room, the UAE National Championships, Brew Bar, SCA Community Lounge, Best New Product Award, Coffee Design Award and not to be forgotten—a jam-packed trade show floor where buyers and sellers reconnected as well as established new business relationships